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12 min
With the indefinite period of isolation due to the COVID-19 pandemic since 2020, many people are clinging to TikTok as a coping mechanism. This famous short-video app allows users to create and share different content, such as dancing, singing, and inspirational videos, and even unleash the best potential of your business.
In figures, the platform has more than 200 million monthly users, mainly widespread among teenagers with Android or iOS mobile phones. The algorithm of the social app also serves its purpose for TikTok content creators who want to promote their accounts, establish their names, or even publicize their products and services. That is why there is no way but up for TikTok, as it touches all types of individuals: individual content creators, audiences who seek satisfaction, and businesses who want to advance their marketing style.
Today, roughly 52% of social media marketers and brands who explore platforms want to upsurge their digital investments starting in 2022. TikTok has undoubtedly turned into one of their top options in leveraging all the opportunities for marketing online. This video site allows businesses to dominate cyberspace, extend awareness about their products, and tap new audiences.
Brands that have established their presence on TikTok now benefit from this site. They ultimately added the app to their online advertising arsenal. One advantage for TikTok content creators for brands is that they can reach a multitude of audiences all over the globe with one content. TikTok is also a highly interactive application. You can do live streams, utilize the duet feature, and stitch others’ videos. Aside from that, you can easily switch from a professional tone to a Gen Z vibe post.
But more than the engagements, many marketers can attest to how TikTok can drive more sales and revenue. One great example is the results of the campaign launched by a cosmetic brand from UK, Too Faced. After launching a TikTok campaign to help increase brand awareness and sales for their ‘Lip Injection Extreme’ product, they were able to achieve over 7 million impressions and 1.3 million link clicks to their product page. This proves how TikTok can deliver mass awareness just with a short piece of video content.
That is why, as early as now, you should explore what content best serves your brand and what is the most compelling way to attract your target consumers in order to promote your brand. Here are 20 possible TikTok ideas for your brand that you can try.
In a fast-paced industry, audiences want to get as much information as possible within a 15-sec video. TikTok’s “For You” page is somewhat very arbitrary. Thus, you must always align your content with your branding and messaging. If you want to draw attention, releasing educational materials is very efficient.
Videos related to your niche are a way to introduce or instill your business to your audiences. You can start by educating them about your products, or perhaps tackle a pressing issue relevant to what you are offering. Do some how-to videos. Collate their comments, see what they want to watch, and hear from you. Address their questions and enlighten them creatively, professionally, or in any manner that suits your brand.
Bright tip: You can compile your educational videos into one playlist for your audiences to replay and engage again with your videos.
People love to know your stand, thoughts, and solutions to their problems. Therefore, it is high time for your TikTok content creator to elevate your videos through TikTok’s Q&A feature. Through this gesture, you can immerse your brand in what your audiences think, desire, and aspire to experience. You can get in touch with them and browse their comments. A video reply is also available for your brand to be more interactive and dynamic. This is a remarkable move to increase engagement and understand your target market. Shoot your answers to their questions for them to get to know your brand and products even more.
Don’t know where to release your newest product? TikTok got your back. Various brands have already tested and can prove that teasing new launches and promoting campaigns are good TikTok ideas. A video introducing your latest services, promos, or discounts can enthrall many potential consumers. Doing some countdown postings can make your audiences hold on until your grand reveal. If your videos are convincing, more and more customers will engage and strive to know you more. People love to see the beginning of something, so when teasing a new product, try to show them the process, give them fun facts, and open them a glimpse of what’s next for your brand.
There is no reason for this type of content to go the wrong way. Audiences love to gain helpful information. It can be cooking-related hacks, survival tips, or even how to do things unusually. Definitely, this content will help you gain more followers and clicks. Share those tips and make your video viral!
Don’t be afraid to try unconventional things for your brand. Even if you sell furniture, you can try doing the “Wipe it down” challenge. Take the risk and join what is hot on the app. Remake the “Ice Bucket” challenge or some dance craze. This kind of TikTok content has a high chance of dominating the platform and accumulating traction. Although it is a business, do not forget to enjoy it with your audience. They will love you for that.
I know some brands are more cautious when revealing how they assemble their products or the system they follow. Yet, this TikTok idea is a decent way to build rapport with your consumers. By showing the steps on how to wrap your goods to how you cook the food, they will appreciate the transparency, and they will feel the connection and trust. So, share with them how they can maximize your services and what makes your products stand out among the other brands.
If you cannot join some challenges, create one. TikTok content creators love to enter competitions, especially those with some social relevance and advocacies. Try to visit some trending contests, such as #BodyPositivity and #levelup challenge, and get inspired by how they do theirs. Always remember to align your brand goals with your competition! That’s an important reminder to avoid a mismatch of purpose.
This TikTok idea is timeless content you can throw into the online realm. It can be about your clothing brand, cosmetic line, fashion, lifestyle, and home decorations. People will fall in love with the improvements and transformations you can give them. Shower them with some incredible transition videos!
Digital marketers declared that content attached to brand values performs best on social media and has the third-highest return of investment type of media material. Presenting your brand’s stance about specific causes is crucial, since people consider this in their purchasing decisions. Thus, you can quickly instill your brand image and have more possibilities to capture customers by painting an exemplary social embodiment. In doing this, you need to be authentic and sincere. Audiences will discover if your content and brand personality are fabricated and double-dealing. They are intelligent consumers who don’t want to be fooled and exploited.
Giving credit to the individuals behind the success of your brand can melt people’s hearts. Hence, featuring your staff, employees, and even the managers through testimonial videos or other types of content will be a great initiative. It adds a humanistic value to your brand and makes your consumers feel you are not above them.
TikTok content creators can release weekly content that revolves around the business’ never seen before clips. Perhaps, they can try to offer something new to the table that can be intriguing, eye-catching, or empowering. It is up to you. Be playful and wise.
On TikTok, anyone is reachable. Find TikTok influencers who share the same core values with your brand and those who are trustworthy to be the face of your business. This would be outstanding social proof for viewers that even celebrities or influencers are committed to supporting your brand. This effort has a significant impact on audiences’ purchasing considerations. Study some influencers and know them by heart. Collaborate with them and make your brand more pleasing and productive with their help.
TikTok content creators never fail to develop unique trends that the app users enjoy. Dancing, singing, acting, storytelling, and almost everything can be a trend your brand can hook and stretch out. Be quirky occasionally, but still go back to your core. Always have a balance between the professional and good-humored aspects of your brand.
Every day is another opportunity to start that trend and gather as many people as possible with you. Using hashtags (#), you can create your own dance choreography and incorporate your product along the way. Utilize all the features available on TikTok and let your imagination do the work. Tip: the green screen effect is in-demand on the app. Generate a trend using it, and let your audiences hop into your movement.
From small beginnings to big wins, let your consumers witness that. It is a compelling narrative to share with them about how you started your brand and how it progressed through the years. It can be passionate TikTok content or an emotional story of climbing a ladder towards brand aspirations. They will acknowledge the effort and assess your business as appreciative, humanistic, and humble.
If you don’t know what to post, showcasing your products and how they address your customers’ concerns is a safety net. It is a clever way of softly promoting your brand and walking your audiences through the process of buying and enjoying your products. Explain instructional materials, step-by-step approach, and other additional information. This kind of content is very close to the brand. Try it!
Let your viewers see how you created your products. Allow them to catch your conceptualization stage, what problem you have encountered while producing them, and up until the last meeting you did. Here, you can share your hard work, devotion, and affirmation to bring out the best in your brand and let your consumers experience high-quality materials and satisfaction from your efforts.
Another TikTok idea is to venture into some short skits and comedic advertisements for your businesses. People enjoy watching hilarious videos that subvert the norm to entertain and surprise them. Laughing is an ideal emotion for them to feel through your brand. You can record a simple epic fails scenario, unintentional mistakes turned into a funny moment, and others that are very random. Share it with them; they will surely pour your videos with chuckling emojis.
Short vlogs and a day-in-the-life kind of TikTok ideas are also awe-inspiring content to put out there. Show your daily routine, what happens typically inside your office, your struggles, how you overcome these challenges, and what you do during break times. These candid day-to-day activities at work can grab the audience’s attention and build a link with them. It feels like you are touring them inside your professional life yet conversing like you are colleagues or friends.
Narrate your lowest points and let your audiences feel a rollercoaster ride of emotions. These TikTok trends will help you obtain more followers as they are good engagement boosters. For instance, you can share about your experiences when you are starting to assemble your team, what your adversities are, and give some personal accounts. StoryTimes can be inspiring, informative, and entertaining all at once. Uplift your audiences to explore your business by rousing them through your brand stories. It is a full circle!
Going into TikTok is like entering an entirely new universe. Cyberspace extends your brand’s values beyond limits as the app reaches infinite people from different walks of life. Therefore, you need to maximize all the TikTok trends and use all these mentioned content ideas to encourage, educate, and entertain others according to your business proposition. Generate your brand journey of jumping onto the trend, marketing your products within a short-form video, and achieving success as engagement translates to sales.
TikTok ideas are everywhere. You need to maintain your brand at every point of the pipe. Advance awareness, mold relationships, and eventually conquer victories. But still, do not let the supremacy of TikTok take over your willingness to amplify your digital marketing technique. It is merely a stepping stone, a platform you can leverage, after all.
