How to Get More Views on TikTok in 2024: 10 Tactics to Try!

TikTok has seen tremendous growth since it gained popularity in 2020. Its global user base is forecasted to reach 2.25 billion users in 2027. It can be a powerful tool for increasing your brand awareness and growing your customer base.

However, getting your videos in front of TikTok’s vast audience can be quite challenging, as competition on TikTok grows pretty much every day. So, how do you ensure your content stands out from this competition and reaches your desired target audience? How to get more views on your TikTok videos?

The answer lies in this post. In this article, we have shared the top 10 tactics to get more views on your videos and gain more exposure to your content.

Why Are You Not Getting Views on TikTok?

Before we get into the details of these tactics, let us understand the possible reasons why your content is getting low views on TikTok.

• Your account is fairly new. New accounts do not get views immediately. You need to build a consistent posting schedule to receive initial views on your videos.
• You are not posting quality content. Engagement on TikTok goes down if your viewers do not like the videos you create. This may result in flagging your content as unpopular, and the TikTok algorithm might stop showing it to your desired audience.
• You might be posting sensitive content in your videos. This could cause a drop in views and engagement.
• You are not posting content at the right time. This may cause your content to be pushed down and it might get lost in the sea of thousands of content pieces, thereby impacting its reach.
• Your account is facing a temporary shadowban. Shadowban is a short ban that content creators face when they violate any minor terms of service. This timeout can negatively impact your reach and discoverability.

10 Powerful Tips to Get More Views on TikTok

More views on TikTok means more brand exposure. Here are 10 tips on how to get more views on your TikTok videos.

Tip #1 – Leverage Hashtags

The same as how to grow your YouTube channel, hashtags are the best tools that promote content discovery, thereby allowing you to reach viewers with relevant interests. It helps the TikTok algorithm identify what the content is about and discover viewers who might be interested in it.

Here are a few tips to help.

• Watch out for trending hashtags related to your niche or industry.
• Conduct research to identify hashtags that match your keywords.
• Monitor your competitors to learn about the hashtags they are using to get the most views.
• Use a maximum of three to four hashtags per post.

For example, Crocs, a top footwear brand, uses brand-specific hashtags like #Croctober #CrocsOnRoblox, and #CrocTok in their video captions on TikTok.

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Tip #2 – Keep Content under 30 Seconds

According to the latest data shared by TikTok, the ideal video length for TikTok video is found to be between 21–34 seconds. Further, videos that are under 30 seconds are more likely to end up on the ‘For You’ page as compared to lengthy ones. Considering the viewer’s short attention span, it is advisable to keep your videos under 30 seconds and increase your completion rates.

Remember, the TikTok algorithm prioritizes videos with high completion rates and categorizes them as content worth sharing with other viewers.

Tip #3 – Upload Multiple Times in a Day

The more videos you share, the more exposure you will receive for your brand. In fact, TikTok recommends posting between 1 to 4 times a day. This may seem challenging at first. But, if you set aside some time every day and use video editing tools, you can create engaging videos in no time.

Anthony Milia, award-winning digital marketer and author at Milia Marketing, adds: “Posting more content allows you to experiment with different types and styles of content and identify the one that resonates with your viewers the best.”

Tip #4 – Optimize Content for the For You Page

The For You page (FYP) is a specially curated page that shares tailored content with your viewers. You do not need to be a huge brand or have a certain number of followers to be featured on this page. Anyone’s content can be featured.

Check out the screenshot below that depicts a For You page. Did you notice the hashtags in the caption of the second image?

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You can optimize your TikTok videos to make it easier for the algorithm to discover and promote them. Add #fyp, #foryou, or #foryourpage hashtags to make your videos appear in your viewer’s For You pages. Experiment with the newest features and tools that the platform offers.

Tip #5 – Use Quirky and Keyword-Rich Captions

Write quirky and engaging captions for the videos you create. Boost your content’s discoverability by adding specific keywords to your captions. Ensure that your caption/description is intriguing enough to capture the attention of your viewers. The TikTok search is configured to track the keywords and display results that will have those keywords in the captions.

Martin Seeley, CEO of Mattress Next Day explains, “You can take your videos to the next level by introducing engaging storytelling. Opt for an informal tone to leave a humble impression on your viewers.” TikTok itself advises its users to write longer video descriptions to make content more searchable and increase its possibility of landing on the ‘For You’ page. In fact, TikTok has increased its video description character limit to 4000 characters from the initial 300 characters.

Tip #6 – Create Duet Videos

Hop on existing trends or viral videos to create content that is fun, creative, and interesting to watch. Duet videos let you share a split screen with another creator’s video. You can add your twist to these videos by sharing a review, telling a DIY hack, acting, dancing, singing, and so much more.

Duet videos work in favor of getting more views for your videos, as it lets you capitalize on content that is already popular and well-received by the viewers. You can also duet with your followers to showcase your products and organize a giveaway contest.

Here is an example of duet video on TikTok.

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Tip #7 – Collaborate with other TikTok creators

A study by The Drum revealed that collaborating with influencers can increase engagement rate by 93%. Partner with other content creators on TikTok to bring more content for your viewers. It helps you reach out to the other creator’s audience base and promote your brand. It helps you discover new audiences that you might not even have considered previously.

Some ideas for doing influencer collaborations on TikTok include cross-industry partnerships, product collaborations, or educational exchanges with industry experts.

Tip #8 – Participate in TikTok Challenges

TikTok is the hub of viral trends and challenges. Every trend that goes viral on TikTok has the potential to reach a large audience. Create engaging video content or participate in challenges and jump on the bandwagon of following the trends. Utilize these trends to get more views on your videos.

Eran Mizrahi, CEO of Ingredient Brothers, says, ”Search for the challenges on TikTok and film yourself completing it. You can also add your personal twist to these challenge videos to make them more interesting. Leverage various filters, AR effects, trending audio, catchy sound effects, and more to make your content more engaging and discoverable.”

Tip #9 – Invest in Cross-Promotion on Other Platforms

Promote your TikTok content on other social media platforms like Instagram, Facebook, and YouTube to extend your reach to more audiences. Leverage the network you have built on other social platforms to gain views and boost engagement on TikTok. Make sure to include a compelling call to action to entice your followers to check out your TikTok videos. Create a short blog post that discusses a particular topic related to your TikTok video content.

Tip #10 – Post at the Right Time

According to Chase Hughes, Founder of ProAI, “Like other social media platforms, posting content at the right time is important for TikTok as well. Tap into your TikTok analytics to find out when your audience is the most active on the app. Publishing your content when your viewers are actively using the app is the best way to gain more views and engagement.”

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According to Buffer, a popular social media scheduling app, the best times to post on TikTok are –

• Monday at 2 pm.
• Tuesday at 10 am.
• Wednesday at 4 pm.
• Thursday at 4 pm.
• Friday at 10 am.
• Saturday at 8 am.
• Sunday at 8 am.

Wrapping Up

TikTok is one of the best platforms for brands for social media marketing. However, getting views for your videos on TikTok could be a bit challenging. By following the tips, we have mentioned in this post, you can connect with your audience better and receive more engagement on your content.

Frequently Asked Questions

What counts as a view on TikTok?

The very second your viewers start playing your TikTok videos, it is counted as a view. If a particular viewer watches your content three times or multiple times, each of it is considered as a view. This includes auto-plays and loops as well. Every watch is a new, unique view on TikTok.

Does watching my own content count as a view on TikTok?

No, watching your own content does not count as a view on TikTok. TikTok only considers views from other viewers.

How many views should you get on TikTok in an hour?

There is no definite number of views that you should receive on your videos. Ideally, about 400–500 views in an hour is something you should aim for.

Does TikTok pay for views? If yes, how much?

Yes, TikTok does pay creators for the views they receive for their videos. TikTok has set aside a Creator fund that pays creators for their efforts. The pay is around 2 to 4 cents for every 1000 views.

What are the requirements you must fulfill to earn from TikTok?

To be eligible for payments, the creators on TikTok must fulfill the below-mentioned criteria.

• Must be at least 18 years old.
• Should have a minimum follower count of 10000.
• Must be based in either of these countries – the US, France, UK, Germany, Italy, or Spain.
• Must have 100000 views across all your videos in the last 30 days.