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5 min
Growing your YouTube channel in 2024 is easier than ever.
Whether your goals are to get more views, increase your ad revenue, or focus on brand awareness, now is the time to optimize your efforts.
With a handful of new tools, content creators on the platform have more opportunity to stretch their growth strategy without the need to create any extra videos – Yup! You read that right.
But how do you make your existing content go further?
YouTubers are constantly looking for that Mr. Beast-style channel optimization. I mean, who better to learn from than YouTubers with high net worth and millions of subscribers?
The year of 2024 has seen some significant updates to the tools that YouTube provides its creators. The most exciting of these are the new multi-language audio track feature and the A/B testing of thumbnails, both created to push your content further than ever before.
As these features roll out to the top creators, it’s just a matter of time before you get your hands on them yourself. If you don’t have them already.
So, let’s look at the top 3 ways to grow your YouTube channel in 2024.
YouTube has been rolling out its multi-language audio track feature, starting with the top creators on the platform.
To boost accessibility and inclusivity, this tool allows creators to add dubbed language variations of their audio to videos, so audiences in other world regions can enjoy their content, too.
You may have noticed some YouTubers making multiple language variations of their channel recently, where they would upload their dubbed videos to different accounts. However, in 2024, this era is over.
MLA allows all dubbed variations to be played from the same video, combining your multi-language views rather than splitting them over multiple channels. This shows how truly popular the video is, allowing the algorithm to push the content with more confidence.
Did you know that only 18% of the world speaks English? Or how about the fact that of all world regions, it’s Asia / the Pacific that watches YouTube the most?
Implementing professional dubbing services into your YouTube growth strategy will take your content international. Allowing more of the world to watch your videos with multi-language audio is the best way to grow your channel in 2024.
Thumbnail A/B testing is another new tool designed to assist in your YouTube channel growth.
For those unfamiliar with the term, this is when you put out multiple versions of something, track the analytics to see which one performs the best, and then you can go with the most successful variation without any guesswork.
But what defines the “success”?
YouTube considers the best result to be the longest watch time. After using each variation of the YouTube thumbnail on equal-sized audiences, one variation will result in the largest percentage of watch time, and this is the winning option.
This means that the A/B thumbnail checker will not use the version with most clicks but the one that most accurately suggests the content of the video, leading to longer watch times, more ad views, and happy audiences. It’s all about the viewer engagement, after all.
However, thumbnail testing isn’t the only thing you should optimize around the watch time.
YouTube likes to adjust its algorithm frequently. It’s important to stay on top of what it wants so you can provide exactly that in your videos. After all, the algorithm is designed to achieve YouTube’s goals, and working with it makes it easier to achieve your own.
In 2024, YouTube wants longer watch times. Audience satisfaction is significant to YouTube because it keeps viewers on the site, and the longer viewers are on the site, the more ads they will see, earning more profits for the platform.
For this reason, optimizing your videos around watch time will benefit how the algorithm pushes your content, so your videos will appear higher in search results and recommendations.
So, how do you optimize videos around longer watch times?
This allows your audience to watch for longer. Getting 1000 views on a 5-minute video will result in significantly less watch time than 1000 views on a 10-minute video. It sounds simple, but it really does work. The longer your watch time, the more your video will benefit from the algorithm.
It’s important to nail the intro. It’s there to tell the audience what they will learn by watching your content. If you don’t get to the point soon enough or fill your intros with too much fluff, you’ll lose their attention. So, they will watch someone else instead.
Yeah, we know. We just told you to make longer videos, and now we’re telling you not to make them too long. The thing is, it’s about editing.
You may have various YouTube ideas, so scripting out your videos will make cutting the fluff easier than trying to do it after you’ve already filmed. It gives you the opportunity to edit your points before you start rambling. This will hold the viewer’s attention more successfully and, again, lead to longer watch times.
Keyword research, tags, SEO, trends, and collaborations can all grow your YouTube channel, but these three methods are the biggest game-changers of 2024. YouTube is constantly evolving, so it’s important to stay updated on the latest tools and features that can help boost your channel’s growth.
Follow YouTube’s lead, and you’ll see your content flourish like never before. Take advantage of these techniques to get your videos in front of more eyes, and who knows, maybe you’ll be the next big thing on YouTube. Keep creating, stay consistent, and watch your channel thrive. We might even have more tools to play with in 2025.
