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How to Make Impactful Video Presentations: 5 Tips to Get Ahead

October 18, 2023
  • 566
  • 7 min

Today’s digital era is overloaded with video content- commercials, advertisements, or presentations. Our most preferred form of emanating and receiving information has become videos. 

Whether it is a training project, educational seminar, college program, investment demonstration, or sales pitch, videos have been dominating the online world for a long time now. However, in a world with excessive yet explicit content, do you also wonder how to craft the most amazing video presentations that would leave behind an exquisite impression?

In this article, we will take you through five steps that will help you craft the most stunning video presentations ever.

1. Structure Your Presentation with a Strong Script

A well-crafted script acts as the compass that guides your presentation. Think of it as the roadmap that keeps you on track and prevents you from getting deviated from the core purpose of your video.  

Thus, it is crucial to be clear about what you want the audience to take away from your presentation and structure it aptly. To do so, one can divide the script into multiple parts, such as the beginning, middle, and end, and tailor the script accordingly.

Let us understand with the help of an example. Consider that you’re creating a video to introduce a new inventory management software. You can commence by highlighting a critical problem, such as stock expiry, that your target audience faces, and set the tone of the presentation. It will allow your audience to feel more connected and understood. Next, for the central part, strategically showcase your product as the perfect solution for all such issues and place it as a necessity that your audience needs. Finally, conclude with solid customer testimonies, showcase data that backs your claims, and end with a strong call to action.

Structuring your presentation in such a manner allows you to establish an emotional and intellectual journey for the audience, making your video more successful and comprehensible.

2. Harness the Power of Effective Visuals

Let’s face it – nobody wants to sit through a presentation with pixelated videos, blurred graphics, difficult-to-understand charts, and unrelated images. Well, to avoid this, it is extremely vital to opt for visuals that are of high quality, professionally crafted, and resonate with the subject being presented. Great quality visuals and graphics can significantly add value to your video presentation and make them stand out.

If you’re explaining data or statistics, consider using charts or graphs to make the information more digestible. For instance, if your video talks about the growth of sustainable practices at your organization, you can use bar graphs to draw comparisons over various quarters. Use line graphs to give a bird’s eye view of the variation over a longer period of time. To add another element of intrigue, incorporate icons and illustrations of sustainability and make your slides stunning.

However, we understand that crafting such visuals from scratch is quite a tedious and burdensome task. It can sap you of your energy and consume much of your time. Thus, we suggest using expert-designed templates that can be added to your slides in the blink of an eye. They are completely customizable and can be edited according to your requirements.

Remember, the goal of visuals is to enhance and effectively communicate the message. They should not overpower or distract the audience. Thus, strive for a balanced approach where visuals complement your content and support your narrative. 

3. Maintain Audience Engagement

One of the best ways to ensure that your audience remembers you for a long time is by maintaining enough audience engagement throughout the presentation. By inviting participation and keeping a decent interaction, you can keep your viewers active and allow them to fathom information in a much better manner.

While there are many ways to do so, one of the most famous techniques is opening with a compelling story or narrating a spellbinding anecdote. This can be about anything related to your topic. For instance, if you’re revealing a product, talk about how you developed it, the team behind its evolution, the research process, etc. 

Let us delve deeper with the example of the iPhone’s launch in 2007 by Steve Jobs. In his keynote speech, Jobs began with a classic anecdote of how he felt the need to create a better product. He then explained the time it took to develop the same, leaving the audience in awe with his revolutionary iPhone.

Watch here – https://www.youtube.com/watch?v=x7qPAY9JqE4&t=16s

4. Pick an Appropriate Background Music

When it comes to videos, the background music can make all the difference- it can either make or break your presentation. Thus, it is vital to pick an audio that blends extremely well with the theme and adds more value to your content.

For instance, if your topic is the water crisis and the rise of droughts, try using a track with greater depth and intensity. It will add to the gravity of the situation and enhance the message better.

However, for subjects that are on a positive note, such as the increase of forest area in a region, you must opt for happier sounds that reflect optimism and hope.  

Remember to select a track that isn’t too sharp on the ears and is neither too loud nor too dull. Your music should not distract the audience; rather, it should enhance their overall experience. Therefore, maintain consistency and try to stick with a single track instead of adding multiple sound effects. 

5. Run Multiple Mock Tests

Imagine stepping onto the stage and finding that the infrastructure in the room does not support your presentation. The resolution doesn’t fit the screen, your video gets corrupted, and no files are displayed. Well, isn’t this the worst nightmare for a presenter? Of course, it is.

Thus, to ensure that you stay away from such a chaotic situation, you must run multiple mock tests and try playing your presentation on various screens. Create additional copies of your file and store them in handy devices or on the cloud for quick access. 

While running your trials, invite friends and family and seek their feedback. It will allow you to spot potential loopholes and mend any mistakes that might be there. 

6. Do Not Be Afraid to Tailor Your Content

One of the most important tasks is tailoring your content according to your audience. It can be defined as making changes for diverse audiences, such as those with different cultures, linguistic backgrounds, or even occupations.

Let us delve deeper with an example. Most MNCs curate the same campaign under different themes to support local cultures and to resonate more with their target audiences in these regions.

In Coca-Cola’s “Share a Coke” campaign, the company skillfully curated multiple commercials for different countries. It changed not only the language but also the backdrop, theme, and characters.

Let us have a look at India’s campaign – https://www.youtube.com/watch?v=e2Rxj2z4HZA

Now, have a look at that of the Maldives – https://www.youtube.com/watch?v=oE_oqFFG_Q4

Even though these advertisements are similar, they have unique features of each country, which make them more special to their audiences. 

Conclusion

A great video presentation is a combination of masterful thinking, compilation, curation, as well as editing. To get better, always seek feedback and practice till you deliver it effortlessly. By following these tips, you can create the best presentations and leave an indelible mark on your audience.

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