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The Importance of Internal Training Videos For Employee Development

April 26, 2023
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  • 7 min

The shift to remote and hybrid working across most industries has ushered in a new set of challenges. Among them is the question of how to effectively train employees and support their development when they’re not in the office. 

The solution for many organizations has been internal training videos. They are not only an efficient and consistent way of training employees, but they have many other benefits too. More on that later, but first, let’s talk about why employee development is so important. 

Benefits of employee development

There are many ways to improve your employees’ working lives, from choosing the best business phone systems to offering flexible working hours. However, when looking at factors that contribute to retaining top talent, employee development is essential.

In fact, 70% of employees are at least somewhat likely to leave their current job in favor of working for an organization known for investing in employee development. In addition to reducing your staff turnover rate, employee development also increases productivity and helps your team reach its highest potential. 

There’s no denying that training is a big financial investment for businesses. However, if you invest wisely, you will reap the benefits. That’s where training videos come in.

Creating meaningful learning assessments is another way to make the most of your internal training videos. By including assessments at the end of the video, you can measure the effectiveness of your training program and ensure your employees are retaining the information. This will also help you identify any gaps in knowledge and improve your training content accordingly.

The importance of internal training videos for employee development

The importance of internal training videos for employee development is undeniable in the shift towards remote and hybrid working, providing cost-efficient, interactive, measurable, and accessible training that simplifies complex discussions and supports microlearning, while coaching approaches can also be incorporated.

Across the globe, organizations are reimagining business processes in order to boost efficiency, such as implementing a workflow tool or automating repetitive tasks. Likewise, utilizing training videos is an effective way to provide engaging and valuable training for your employees.


At first glance, creating high-quality training videos may seem like a big financial outlay. However, think about it as a one-time investment that you can use many times over and for years to come. Compared to in-person training that must be delivered again and again, training videos are much more cost-effective. 

What’s more, most people prefer video learning to in-person, text, or audio learning. It also allows people to learn at their own rate, pause, rewind, or repeat as necessary. As such, they are likely to retain more information, boosting their job performance and making your investment in their training more lucrative. 

Image sourced from TechSmith


Interactive training videos are just one way you can improve your employee onboarding process with creative content. Rather than videos that require your team to just sit and watch, make it engaging. Build in clickable visuals, different paths, and questions.

This is shown to be a dynamic and effective way of learning, as the viewer has to interact with the content, keeping them more alert and likely to remember what they have learned. 

As part of employee development, organizations can utilize internal training videos to enhance their employees’ skills in areas beyond their job responsibilities, such as choosing and sending unique corporate gifts to clients or partners. By providing your team with the necessary training, you can ensure that your business relationships are strengthened and that your employees understand the importance of choosing appropriate gifts.

Provides measurable data for analyzing training effectivity

There are many platforms available that allow you to create, publish and share your videos, for example, Loom that has over 21 million users. They also have built-in analytics, so you can track information such as who has watched each video and when. To get even more in-depth insight, consider combining your videos with an assessment at the end.

You will then collect valuable data about the effectiveness of the video and how much your employees have learned after watching it. If their score is low, you can prompt them to watch it again. 

Accessible for remote, hybrid, and on-site employees

Businesses are still adapting to the global shift toward remote and hybrid working. This involves new technology and processes across the board. For example, if you’re a growing small business with remote working employees, you may be looking for VoIPs that compare to apps like magicJack. Once installed, you’ll need to provide training for all your employees—remote or in-office. 

In-person training is no longer convenient for many businesses, as the logistics of all required employees being in the office on the same day has become too complicated. Even Zoom training sessions can be difficult when people are working different hours. 

As a result, businesses of all sizes are introducing remote training programs with the help of video training. Video training ensures everyone is delivered the same instruction at a time and place that works best for them.

Free to use image sourced from Unsplash

Can help simplify complex discussions

Videos are an effective format for explaining complex ideas in an easier-to-understand way. For example, you may already know what an explainer video is, but you might not have considered that it can also be useful for staff training. 

Moreover, video can incorporate graphics, narration, text, and visual techniques, which helps simplify complicated discussions for the viewer. Another visual tool that can be useful to achieve this is VNC stream video software, which allows you to record exactly how to perform a complex computer procedure. 

Supports microlearning

Collating training into one big block may seem the most efficient way of delivering information, but video lets you break it up into bitesize pieces. First and foremost, people are more likely to focus on and retain information in smaller chunks. 

But it also means you can build an easily accessible library of short videos that concentrate on specific topics or questions. So, when an employee has a question they need answering, the information is right at their fingertips.

Free to use image sourced from Unsplash

Can easily be revisited

There are many reasons an employee might need retraining, such as returning from a period of absence, or simply needing a refresher in a certain area. In these instances, having video learning resources is a quick and reliable way of getting them back up to speed. 

As long as the information in your videos remains accurate and up-to-date, your team can come back to them repeatedly. This saves money on retraining costs and gives you confidence in the consistency of the information they are learning. 

Streamline your employee development program

Videos can be a great resource for many aspects of your business. They can improve your customer support, and as we’ve just discussed, they can greatly enhance your employee development program. 

Providing internal training videos promotes efficiency, boosts productivity, and ensures you retain your best talent. It’s an investment that will save you money in the long run and add significant value to your team members’ working lives.

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