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8 min
Nowadays, people create content in every single industry. Crafting engaging video ideas has become a central focus for teachers, marketers, and individual creators. With the rising demand for captivating video content, a groundbreaking solution emerges where creativity and technology intersect.
Artificial Intelligence (AI) is the most important factor that will be with you in this process, both as a tool and a reliable companion in enhancing the creative journey. With AI content generators, you can quickly get unique video ideas to grow your YouTube channel or boost your social media and marketing strategies to their best.
The human mind indisputably produces creativity, whereas AI makes research faster and easier. When these two powers are combined, you can find the key to perfect content. Let’s dive further to explore how AI can help you in generating new ideas.
Video content has emerged as the cornerstone of modern marketing strategies. Its dynamic nature influences audiences more effectively and plays an important role in telling brands’ visions, stories, and products. With platforms such as YouTube, TikTok, and Instagram gaining popularity in the last quarter, businesses are realizing the need to invest in video content to engage and connect with their target audiences.
Every creator has a target audience, whether for business or personal use. To appeal to this audience, it’s necessary to know how to use visuals, and at this point the importance of video content becomes evident.
Videos are more engaging, eye-catching and can convey a message or emotion much quicker than plain text. Adding video to your marketing strategy can significantly enhance customer engagement, increase brand awareness, and ultimately lead to conversions.
As the demand for engaging video content increases, the use of AI has become a game-changer in the content creation landscape. It allows marketers and content creators to generate ideas faster, ensuring content stays current and resonates with the target audience.
You can consider AI to be a machine that can make decisions, give examples, learn, use the information you give, and produce solutions for you with the right commands.
The collaboration between the human mind and AI is the most powerful duo when producing content. Why? Because unlike the human mind, artificial intelligence has the power to search all over the internet and can instantly provide you with the data you need.
In the case of video ideation, AI algorithms process data from various sources such as social media trends, consumer behavior, and market analysis to generate creative and relevant ideas.
After AI entered our lives, the process that people spend hours researching and planning ideas has incredibly decreased. By analyzing vast amounts of data, understanding user preferences, and tracking engagement metrics, AI platforms offer personalized content suggestions that are more likely to captivate your target audience.
They can rapidly prototype various content themes, suggest edits to existing footage, and provide predictive outcomes on viewer reactions, helping to refine your video content to its most impactful form. So if you’re stuck in searching for fresh Instagram story ideas, knowing how to use such applications will keep you a few steps ahead of your competitors.
Creating video ideas with ChatGPT is like having a virtual brainstorming companion that effortlessly contributes to the creative process. It’s a sophisticated tool that understands and generates human-like text based on the prompts it receives.
When it comes to generating video ideas, you can guide ChatGPT by providing specific prompts or questions related to your industry or target audience.
You just have to talk to it, like you would with a friend. Ask questions, share your thoughts, or give a hint about the vibe you’re going for. ChatGPT understands what you’re saying and comes back with creative suggestions. The more you chat with and guide with your prompts, the better it gets at giving you exactly what you’re looking for.
The important aspect of ChatGPT is to guide correctly. If you want to search for a specific topic, you should give it the right instructions to access the precise information you want:
Using the information and planning given, you can now combine the ideas with your vision and speed up your long research process.
Google Bard (aka Gemini) is a massive platform that communicates and generates human-like text in response to various prompts and questions. If you seek information, want to explore creative ideas or simply just want to get an opinion on a topic, Google Bard is your assistant.
After asking your question, Google Bard goes through several processing stages. The network of information is so wide that the tool narrows them down into smaller components, understands the meaning and context of your input, and gives you answers.
It’s as simple as typing into the Google search bar but more advanced because of the language. Google Bard will answer you like a friend and provide details and information on the topic you want to research.
Same as ChatGPT, you should guide and give specific information to have advanced research on your topic.
With Google Bard, the possibilities are endless for video ideation as it can offer suggestions based on trending topics, popular keywords, and audience interests. Having a wide range of data supported by Google, it will fasten your idea generation process and help you guide your audience more precisely.
What allows you to keep both your personal and professional accounts more popular and more interactive? Although finding ideas is great, organizing them, learning what’s trending on the internet, and improving your existing ideas is just as important.
There are constantly new ideas, trends, and topics you need to follow in the current media. To keep it all together, spreadsheets are the best solution to organize your ideas.
Imagine a single platform where you can view your video content ideas, edit them, track their time, and share them with your teammates while exchanging ideas. Within this dynamic landscape, Retable’s GPT column offers a unique experience to work smarter and faster on your video ideation process.
After creating your spreadsheet and organizing your ideas, you can use the GPT column to either find unique titles, get ideas on how to boost your videos, or do anything you can imagine to help you with your research.
First, add your GPT column and generate a ChatGPT API secret key.
After logging in, your key will be created. It allows you to use the GPT column and combine the two platforms. Come back to your Retable spreadsheet and simply paste that key in the field:
You can write your prompt and use ChatGPT within a single app without changing platforms.
As you integrate the ChatGPT model into Retable, you and your AI co-creator collaborate to automate the generation of countless ideas. This dynamic column becomes your ally, ready to transform conventional spreadsheets into a hub of creativity.
Retable will fasten the procedure, and helps store and organize your data all in one place, without any extra work. The most important aspect here is that Retable will follow your changes and innovate them automatically.
After you’re done with planning your video content idea, now it’s time to create your video! You can edit your social media content, add video effects and subtitles to your videos, or create a product placement video for your brand.
With the help of AI-driven tools, you can streamline the ideation process and create high-quality video content that resonates with your target audience. Stay ahead of the curve and take advantage of these innovative solutions to boost your marketing efforts and stand out in a crowded digital landscape.
Zeynep Lengerli
Zeynep is the Content Marketing Specialist at Retable. She’s known for her dedicated, hard-working, and responsible personality in her professional life. Zeynep is willing to learn new skills and contribute to new areas. She has a creative mind, and combined with her problem-solving and time-management skills she likes to overcome all kinds of challenges in marketing!
