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8 min
Vibrant communities. Innovative workspaces. Networking. Seamless member experiences. Most of us associate these with coworking spaces. Modern workplace trends emphasize employee experience, technology, and the overall well-being of everyone on the team. Therefore, businesses are shifting to coworking spaces that can accommodate the growing expectations of modern-day employees.
The rise of coworking space in the last few years is a testament to how the business world is adopting this movement. As per Coworking Space Global Market Report 2021, one of the workplace trends is that the coworking industry will be worth more than $13.03 billion by 2025.
Image courtesy: The growth of coworking space with forecast
In 2017, there were over 4,000 coworking spaces in the USA. And some projections reveal over 40,000 coworking spaces worldwide by the end of 2024.
New memberships are the primary source of revenue growth for coworking spaces. Creating a powerful first impression can establish a solid rapport with new members and one of the ways to ensure simplified onboarding is through videos. Besides videos, there are plenty of other ways to improve the onboarding process with creative content, but in this piece, we’ll discuss video onboarding.
New members require time and effort to integrate into a new space and community, considering they need to get acquainted with software, facilities, rules, norms, and culture. For this, you need to inform them about everything in an interactive manner.
Lengthy manuals, endless emails, and cumbersome orientation sessions do not work anymore. People expect to be entertained while being informed.
Dive into more dynamic, engaging, and oh-so-effective video content that makes onboarding a breeze! Here, video-based onboarding can unlock some benefits for your coworking space.
Let’s check them out!
As a coworking space, leverage member onboarding videos to engage new members instantly. Creating videos enables showcasing your space’s facilities, amenities, and features testimonials from satisfied community members.
This effectively conveys the atmosphere and culture of your coworking space that help encourage new members to explore more.
Here are some of the key benefits that onboarding videos offer in terms of showcasing space and community.
Videos are intuitive enough to showcase your coworking space’s layout, facilities, and design. This gives new members a clear understanding of space dynamics, helping them leverage the best available real estate. Include high-quality visuals and virtual tours to provide a comprehensive view of the space, including workstations, private offices, meeting rooms, and common areas. For starters, here’s a quick guide on how to optimize your virtual office tour.
Feature videos interview the existing coworking space members to help new members understand the community and the people they’ll be working alongside. Such an approach can humanize the space and demonstrate members’ diversity and backgrounds.
Highlight some successful collaborations or projects that laid their foundation in your coworking space. Such inspiring onboarding videos demonstrate the value of being part of the community and motivating new members to get involved.
The onboarding video can communicate the ethos and values of the coworking space. It helps new coworking space members align their expectations and understand what makes the space unique.
Use a video to briefly tour your coworking space’s amenities. For example, tell them about high-speed internet, printing services, mail handling, on-site cafes, lounges, recreational areas, and more.
Videos help present various events, workshops, and networking opportunities at the coworking space. It demonstrates the commitment to fostering a supportive and collaborative community.
The onboarding video can provide an overview of important policies, procedures, and house rules. This help ensures that new members know the expectations and can contribute to a positive work environment.
For more, check out this guide on creating effective onboarding videos.
A conventional way to onboard a new member to a coworking space may involve sending them a cordial greeting that commends them for their wise decision. But, the onboarding video can elevate an experience since it helps create an impact on assuring that the new members made the right choice with your coworking space.
An ideal onboarding video for a new member can include the following as starters:
Integrating such aspects in an onboarding video can help warmly welcome new members and foster a sense of belonging and rapport. This lays a promising foundation for a rewarding and fulfilling membership experience.
Dedicating a separate onboarding time for every new member can be time-consuming and counterproductive. Therefore, orientation videos simplify onboarding multiple new members simultaneously without incurring extra expenses or employing additional personnel.
Moreover, videos can be accessed anytime, enabling new members to complete the onboarding process at their leisure, thereby minimizing the need to organize and coordinate in-person sessions. It is possible to provide new members with a video link to refer to onboarding videos anytime to maximize what your space offers.
An effective onboarding process results in approximately 69% of workers remaining with an organization for a period of three years. Moreover, an effective onboarding procedure can boost the retention rate of new employees by half. This is why even a coworking space should emphasize on a standard onboarding procedure.
Onboarding videos provide coworking spaces with a uniform induction experience for all members. Such consistency guarantees that each new member acquires the same essential information, minimizing the possibility of confusion or misinterpretation.
Moreover, videos simplify updating or modifying the content to address policy changes, new features, or member feedback. It ensures that the onboarding process remains up-to-date and relevant. These videos can set expectations and introduce the culture of the space, fostering a cohesive community.
Standardized onboarding also simplifies the management process, reducing the need for individualized orientations. Video onboarding helps create a seamless and efficient experience for new members while maintaining the coworking space’s brand identity and values.
Another added benefit of using videos for member onboarding is cost-effectiveness. Aim to maximize your coworking membership profits by incurring some costs upfront in terms of shooting, editing, and distributing videos. In a longer run, it will save future expenditures.
For instance, it eliminates the need for printed materials or in-person training sessions. This saves money on resources and staff time while keeping the office space decluttered (no papers or files to be stored).
Use videos for onboarding that are easy to share and distribute through various digital platforms, easing the process to reach a larger group of members regardless of location or schedule.
Videos are an engaging, efficient, and cost-effective means to convey essential information and showcase the unique features of the workspace. Welcoming new members through videos can foster a sense of community among new members and quickly provide an overview of the space.
Integrating videos into onboarding enhances new members’ overall experience since it streamlines the orientation process by facilitating a seamless transition into the coworking environment. Adopting video as a key onboarding tool demonstrates the coworking space’s commitment to innovation and fostering a collaborative, supportive atmosphere for all its members.
In conclusion, utilizing videos for member onboarding in coworking spaces is a highly effective approach. Videos make it simple for new members to understand the workspace’s culture, rules, and amenities cost-effectively.
